Clearbit logo

Clearbit

B2B data enrichment, scoring, and buyer intent signals

AI SalesResearched, not tested
Alternatives
Pricing
enterprise
From
See site
Free tier
No

What we think

Not rated yet

What readers think

Not rated yet

Best for

B2B go-to-market, sales, and marketing teams that need enriched records, real-time lead scoring, and website visitor intent data.

What it is

Clearbit is a B2B data platform that gathers public web data, its own proprietary data, and uses LLMs to turn unstructured information into standardized datasets. It enriches lead, contact, and account records, scores and routes leads in real time, and surfaces buying intent from anonymous website traffic. It is used by go-to-market teams that need cleaner records and better lead prioritization. Clearbit is now part of HubSpot.

Best forB2B go-to-market, sales, and marketing teams that need enriched records, real-time lead scoring, and website visitor intent data.

Features

  • Record enrichment

    Enriches lead, contact, and account records with data gathered from public web sources, proprietary data, and LLMs.

  • Global coverage

    Covers every country and any language, combining multiple data sources.

  • Real-time lead scoring and routing

    Scores and routes leads in real time so teams can prioritize high-fit leads.

  • Industry classification

    Provides granular industry categorization including 6-digit NAICS, GICS, and SIC codes.

  • Corporate hierarchies

    Maps parent companies and subsidiaries so leads can be routed to the right rep.

  • Normalized role and seniority

    Converts job titles into standardized roles and seniorities for mapping to an ideal customer profile.

  • Buyer intent from IP data

    Turns anonymous website traffic into buying intent signals, with a visitor dashboard highlighting companies matching the ideal customer profile.

  • Dynamic form shortening

    Removes form fields Clearbit can enrich from an email address, showing a field only when the enrichment value is unavailable.

TL;DR

Clearbit enriches B2B lead, contact, and account records and turns website traffic into buying intent signals.

Pros

  • •Enriches leads, contacts, and accounts from an email address.
  • •States global coverage across every country and any language.
  • •Provides 6-digit NAICS, GICS, and SIC industry codes plus parent/subsidiary hierarchies.
  • •Dynamic Form Shortening only shows a field when an enrichment value is missing.

Cons

  • •The pricing page lists no plans, prices, or free tier.
  • •Clearbit is now part of HubSpot, so standalone availability and terms are unclear from these pages.
  • •No independent accuracy benchmarks or data-source details are given beyond the vendor's own description.

The link above may earn us a commission. We earn it whether we praised the tool or not, which is why nothing on this page moves for it.