AI Sales
Gong vs Backstory
Two ai sales tools, what each is better at, what each costs, and the one we would pick.
We rate it higher
Gong
Revenue AI platform that records and analyzes sales interactions
Pros
- ✓ Site states it is used by 5,000+ customers.
- ✓ Pricing page states integrating an existing tech stack is free.
- ✓ Product line covers engagement, forecasting, enablement and automation agents.
Cons
- ✗ No published prices; a custom proposal is required.
- ✗ No free tier or self-serve plan is listed.
We rate it higher
Backstory
AI revenue platform that answers sales pipeline and forecast questions
Pros
- ✓ Activity is captured automatically from email, calendar, calls and CRM, so reps do not log anything new.
- ✓ Viewers such as managers, finance, deal desk and ops are not charged a seat fee.
- ✓ Connects to Salesforce, Microsoft Dynamics, Oracle, Gmail, Outlook, Zoom, Teams and Slack, and supports multiple CRMs at once.
Cons
- ✗ No prices are published; a quote has to be requested.
- ✗ There is no free plan or self-serve trial.
| Gong | Backstory | |
|---|---|---|
| From | Contact | Contact |
| Free Tier | No | No |
| Our Rating | Not rated | Not rated |
| Pricing | enterprise | enterprise |
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Summary
We have not used both of these yet, so there is no score to pick a winner with. What they cost, who they suit and what each one does is in the table above.
Some links here earn us a commission. We earn it whether we praised the tool or not, which is why the verdict does not move for it.